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The Austin Museum of Art • Paramount Theater • Austin Symphony • Mecca Gym and Spa Hotel San José
BookPeople Stephen F. Austin/Intercontinental Hotel • Southwestern Bell Behrens Ranch • Origin Systems
National Wildlife Federation • Jump.Net o Electronic Arts • ATS Telecommunications Systems
San Gabriel Group • NotHarvard.com
Client Case Histories
BEHRENS RANCH
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Developed and implemented a comprehensive branding and marketing program for Behrens Ranch, a masterplanned community.
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Strategy included a marketing plan & a media plan.
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Created print and radio ads
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Developed direct mail campaigns
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Developed PR campaigns
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Won two 2003 MAX awards: Best Radio & Best Direct Mail.
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Won two 2004 MAX awards: Best Radio & Best B/W Print Ad.
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AUSTIN SYMPHONY
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Developed and implemented a comprehensive branding and marketing program for the Austin Symphony, which resulted in a 33% increase in ticket sales.
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Strategy included a marketing plan & a media plan.
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Created television, print, radio ads,
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Developed direct mail campaigns
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Won a Gold Addy for Best Television Ad.
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BOOKPEOPLE
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Developed and implemented a marketing program for BookPeople program, which included a media plan, media buy, print ads and radio ads that resulted in 16% increase in sales.
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Strategy included a marketing plan & a media plan.
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Created print ads and radio spots.
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Won a Silver Addy for Best Print Ad.
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AUSTIN MUSEUM OF ART
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PARAMOUNT THEATER
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Created and implemented a print and radio advertising program for the Paramount Theater which resulted in an estimated 14% increase in sales and additional public relations coverage on KGSR.
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Created print ads and radio spots
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JUMP.NET
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Developed and implemented a strategic marketing campaign for Jump.Net.
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Duties included developing a marketing strategy and marketing messages and defining target segments.
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Created print ads and radio spots
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